Advertising and Marketing

Advertising and Marketing on  is the world’s first multicultural parenting and baby website. The site celebrates diversity within parenting, bumps, babies, children and families. Simply baby names reaches out to ABC1 and C2DE, white and non white mums and mums to be.

Simply baby names brings together editorial, reviews, mum bloggers, independent midwifery and child psychologist’s views and opinions. The site is supported by in house designers, developers and a PR team to drive media awareness. Researchers and an editorial team compromising of mums and mums to be ensure authentic, riveting and topical articles on parenting, pregnancy and children.

Our target audience is:

  • Ethnic parents/families (incl Asian and Indian)
  • Non Ethnic families
  • Mums to be
  • Young mums
  • Parents
  • Affluent families
  • Grandparents

Expected by month 6:

  • 160,000 unique visitors per month
  • 800,000 visitors per month
  • Pages per visit 8
  • Return visitors: 25%
  • Time on site 3:15
  • Click through 1.5%-3%
  • E Newsletter open rate: 70%
  • E Newsletter CTR: 55%


We are very happy to work with brand affiliate programmes particularly baby, parenting and pregnancy related brands and companies.

Types of advertising and marketing include:

  • Display Advertising
  • Mobile Advertising
  • Content Integration/Advertorial
  • Blog Sponsorship
  • Social Network Promotion
  • Monthly Newsletter Sponsorship
  • Competitions

Blog sponsorship and Reviews

The site is open to sponsored posts and reviews:

  • Pregnancy clothing, gadgets, food and tech
  • Baby food – nutrition, snacks and food products
  • Baby Tech – tech related products for parents or infants
  • Beauty and healthcare – beauty products for mums, babies and infants
  • Baby Life – other products relating to a baby’s life
  • Family brands – from home, travel to lifestyle products

Benefits of working with Simply Baby Names  

  • Access to multicultural parents
  • Access to Mums to be
  • Access to Dads and Parents to be
  • Access to individuals who are looking to spend on baby products and equipment
  • Website supported by an entire creative and marketing agency
  • Access to a global audience
  • Supported by experienced SEO team

Display Advertising

  • Options include:
  • Page takeover
  • Social media exposure
  • Inclusion on feature slider
  • Competitions
  • Sponsorships of sections
  • Advertorial and affiliate
  • E newsletter inclusion
  • Surveys and polls
  • Discount for long term commitment and pre payment

Homepage and run of site dimensions

  • Leaderboard – 728 x 90
  • Large Leaderboard – 970 x 90
  • Bill Board – 970 x 250
  • Portrait – 300 x 1050
  • Homepage feature slider – 642 x 250
  • Medium rectangle – 300 x 250
  • Half page – 300 x 600
  • Spotlight feature – 984 x any height
  • Leaderboard -728 x 90
  • Large Leaderboard – 970 x 90
  • Sky scraper – 120 x 600
  • Wide sky scraper – 160 x 600
  • Large rectangle – 336 x 280
  • Large mobile banner – 336 x 280

Mobile Advertising has a full-featured mobile interface, with enhanced opportunities for mobile advertisers.

  • 320×50 In Content
  • 320×50 Anchor Ad
  • 320×100 Banner
  • 300×250 Med Rect ATF
  • 300×250 Med Rect BTF

Content Integration

If your client or company provides parent or child-related content, can design a full page for that content within our site with links back to your site. Minimum commitment: 3 months. Setup and design fee apply.

Social Network Promotion provides social network promotion as a value add for all of our direct advertisers.

Expected stats by month 6

  • Facebook: 8k
  • Twitter: 12k
  • Pinterest: 7k
  • Instagram: 5k

Monthly Newsletter Sponsorship will send out a monthly newsletter with celebrity baby news, latest baby names, articles and more.

Advertisers are allowed a full graphic and link back to their site, featured at the top of the email. Expected E Newsletter open rate is 70% and E Newsletter CTR is 55%. There will be competitions, offers and other incentives for readers as well.

For further information on advertising and marketing email: